With all the talk about digital marketing such as through search engine optimization on major search engines such as Google, here we move on to the next component of web marketing which is equally important – a highly converting website design. (If you do not know how to design a great website, please find a professional web design company in Singapore to help you do it instead).
What constitutes a great website design?
– First of all, your website’s colors and design should be highly in-line with the type of branding your company has. For instance, if you are a fast food company, you want your business website to give off a fresh and fast feeling and the colors and designs you use should show that off. If you are a business-to-business (b2b) Internet security company or something like that, then you want to be very formal with colors and use comforting and ‘safe’ colors such as dark blue. This is to give people a sense of security when they look at your website design. Color psychology is extremely important in terms of branding a business website.
– Secondly, do not just list facts on your website, tell a story. Make it compelling. Make people want to work with you. Your website is your best salesperson as combined with SEO, you can have it work 24/7 and don’t even have to pay any form of 401k or CPF payment for it. Make sure to sell your unique selling proposition well. Ensure that your about page is also engaging and sincere and does not sound clinical. Make it sound like there is a person talking to the website visitors so that these people will feel compelled to make their purchase with your business instead of any other Singapore company competitors.
– There should be a very clear call to action. Without asking users or visitors on your website to take any kind of actions you’re wasting your money on your website design. It is essential to convert all of these visitors into your paying customers – that’s the point of business and your website. The conversion rate of this call to action is also known as conversion optimization / marketing and it is important to know how to optimize this as well so that you can get the most out of your increased web traffic as a result of SEO.
– Your website design should be responsive – i.e. fits the screens of all mobile and desktop devices perfectly so that the user interface looks great for everyone and converts as many people across as many digital and tech platforms as possible into paying customers.
If all of the above sounds too confusing for you then simply look to hire a web design company in Singapore. That is the reason why there are such web design company in Singapore – to help confused business owners such as you with your whole web design package so that you never have to worry about it at all.